Ambit Private Banking Solutions Suite
The private banking market is emerging from the financial crisis intact but not unscathed. In fact, the greatest impact of the crisis on Swiss banks has yet to be fully realized as bank secrecy is becoming diluted. Private banks based in Switzerland are increasingly competing with international private banks operating from home countries with different cost structures and fees. To remain competitive, private banks must adapt their business model, and this is having an obvious impact on their organization and IT strategies. At the same time, this trend towards global competiveness is causing the industry to move towards diversifying their investment products and portfolio of services. These pressures are being compounded by a customer base that is becoming more varied and increasingly demanding.
To address these challenges and to maintain their position as banking providers to high net worth individuals and the purveyors of banking excellence, private banks need to provide more competitive banking services. Essentially private banks need to enhance their existing infrastructure so that it is easy to expand existing product and services offerings whilst remaining operationally efficient.
SunGard can help. The Ambit Private Banking solutions suite can help the industry overcome the dilution of their core value propositions and other new challenges in order to continue achieving profitability.
The Ambit Private Banking solutions suite is comprised of specialized modules for core banking*, channel management, and client information management. In addition, the solutions suite also includes market leading solutions from across the SunGard financial systems portfolio including reconciliation, market data, trading and market connectivity, investment accounting, risk management, portfolio risk analysis, data management and MIS reporting to help banks handle the changing requirements related to offering diversified investment options. Each of the solutions within the Ambit Private Banking solutions suite is available on SunGard’s ASP center based in Switzerland. Ambit Private Banking and SunGard’s ASP service helps private banks align resources around banking excellence.
* The Ambit Core Banking solution is built using SunGard’s Apsys technology