DID YOU KNOW
> In 2010 US banks and credit card providers spent $110m lobbying around industry reforms
> 42% of Gen Y use social networking to research banking products
TO SUCCEED BANKS MUST:
Understand and influence the following key stakeholders
REGULATORS | INVESTORS | SPECIAL INTEREST GROUPS | CUSTOMERS
Learn more about what your key stakeholders’ value and what is driving their behavior in order to better Transform Money Management.