Attract & Retain Profitable Customers

With increasing competition and a demanding client base, many banks are targeting their competition’s customers, acquiring other banks, or entering new markets. Customer loyalty is low. Competition for domestic customers is increasing in mature markets, while emerging markets face a fickle banking customer base. Banks must place greater focus on customer relationships to survive.

To drive new customer and retention initiatives, you must have a clear understanding of who your customers are, what their banking habits entail, and how to best increase your share of their wallet. It is also essential that you provide a consistent customer experience across all channels.

Data integration and quality are key ingredients for success. You must bring together useful, but disparate, customer information, feed it into your analytical applications, and analyze customer profitability to understand each relationship’s return on capital and identify new opportunities. This enables you to segment your market and offer the right products and services to customers through event-based marketing programs.

SunGard can help. We work with banks to help them better understand their customers and deliver products and services that deliver growth strategies.