Ambit Apsys Private Banking
As the banking industry refocuses on its core assets, best practices around client loyalty and long term profitability are top priorities for many financial services organizations. This is especially true for the private banking industry, where short term revenue goals and a lack of transparency during the financial crisis have undermined customer relationships that are reliant on trust. As a result, banks now have to redefine their relationships based on trusted and independent advice against complex products promising high yields. Complicating this challenge are falling revenues and operating model reshaping – which are increasing pressure on competitive pricing, IT infrastructure, and needs optimization of the supporting organizations. Additionally, new compliance and political demands are pushing the industry to evolve towards “compliant confidentiality” in order to survive.
SunGard can help. SunGard’s Ambit Private Banking Suite helps wealth managers develop a 360 degree view of their clients and allows the bank to move towards a business strategy focused on advisory and financial planning services. The Ambit Private Banking Suite is a complete business process management (BPM) solution comprised of tools that help private bankers in the areas of opportunity management, investment management, operations management, and client management. The Ambit Private Banking Suite can help your organization expand into new markets, offer modern customer channel options, keep up with regulatory compliance, enhance advisor productivity, and deepen existing offerings while reaching new customer segments through its group of customer relationship management (CRM) tools. The solution’s scalability, multi-entity capabilities and integrated front-to-back office approach provides a platform which private banks and wealth management institutions can grow with the flexibility to target and cater to new clients.