Improve Your Customer Management
In the past three years the banking landscape and the impact on customer management has changed dramatically. Retail banks must now find ways to effectively resolve the dichotomy between fulfilling the needs of their customers for an enhanced
customer experience, and their own goals of optimizing customer relationships for higher risk-adjusted profitability.
Browse this page for our latest insights and resources to understand how SunGard can help you improve your customer management.
White Paper - The Importance of Customer Management Today
IDC Financial Insights: "The New Customer Centricity Agenda of Tomorrow's Well- Managed Banks" by Michael Araneta
Audio Presentations
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In this podcast, Jo describes how banks must optimize each customer relationship by focusing on attracting and retaining the right customers, intelligent sales generation and optimizing interactions.
[Total time 3:20]
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In this podcast, Jo describes how banks must reacquaint themselves with the attributes that their customers most value in order to enhance the customer experience.
[Total time 3:03]
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In this podcast, Jo explains that in order to increase profitability, banks need to balance their customers’ needs for an enhanced experience, with their own goals of optimizing these relationships.
[Total time 2:42]