Improve Your Customer Management
Over the past few years the banking landscape and the impact on customer management has changed dramatically. Customers are expecting more and many banks are falling behind especially in terms of their mobility, multichannel, social media and customer metrics strategies. Retail banks must find better ways to meet their customers’ expectations and create profitable relationships. This can be achieved by:
Enhancing customer experience – balancing the needs of customers and their demands for a convenient, individualized and “value-for-money” experience; and
Optimizing customer relationships – that include higher levels of sales generation and optimized interactions.
Consumer behavior is changing. Are you ready?
View SunGard’s Bank Readiness Index to see how banks are performing in the areas of mobility, multichannel, social media and customer metrics. Take the survey to determine your results and compare your performance against your peers.
Browse this page for our latest insights and resources to understand how SunGard can help you drive your banking strategy.
In this video, Dean Young, vice president, Product Management talks about the Bank Readiness Index survey initiated by SunGard to understand consumer expectations and how ready banks are to meet them. Dean talks of the importance of banks adopting technology in an optimum manner to add value to their interactions with customers.
[Total time 3:23]
In this video, Neil Katkov, senior vice president, Asia, Celent discusses consumer trends and preferences and how these impact banking behavior. Neil Katkov elaborates on the Bank Readiness Index which was an in depth survey commissioned by SunGard to understand consumer expectations and how ready banks are to meet them.
[Total time 4:18]