Ambit Customer Service Platform

Promo - UBL

Attracting and retaining customers in an increasingly globalized market is becoming more difficult as banks face competition from inside and outside the industry. Retail banking customers are becoming more sophisticated in their banking expectations. As economies start to recover from the financial crisis, banks must strengthen their customer relationships and offer a more personalized service in order to enhance customer loyalty.

SunGard can help. SunGard’s Ambit Customer Service Platform assists banks in delivering personalized banking services that help in the acquisition of new customers, as well as with the expansion of profitable, existing relationships. With Ambit Customer Service Platform customer segmentations is derived from real-time customer data, rather than out-dated data warehouse systems, providing a more accurate and powerful approach to sales and marketing initiatives.

Features

  • Central customer hub with 360° view of the customer’s complete relationship with the bank that pulls together customers’ profile, interactions and transactions from across the enterprise
  • Easy-to-use configurable customer-centric dashboard
  • Case management facility
  • Embedded sales and marketing campaign management facility
  • Alerts functionality that is supported by a rules-based engine, which allows business notifications, triggered by specified dates or events, to be delivered to the customer’s preferred delivery channel

Benefits

  • Enterprise-wide single view of all customer information
  • Staff view of pertinent information in a single customer view for meaningful customer interaction
  • Framework for quick resolution of customer issues and customer contact management
  • Identify market segments, define customer segmentation rules, create a campaign and execute marketing campaigns on selected customer segments, including prompt and script functionality to help customer facing staff effectively promote specific campaigns
  • Real-time alerts for  staff to identify sales opportunities and events