Ambit Apsys for Private Banks

The customer experience is a major concern for Private Banks. The relationship they hold with their customers must be enduring and harmonious. Private banks need to understand their customers and provide a service that is timely, proactive, accurate and knowledgeable.

The key concern of private banks is the ability to attract and retain customers. They need to be able to reach out and service a diverse customer portfolio.  Private banks must be able to introduce new products and services quickly, and the products offered need to be innovative, competitive and scalable. 

SunGard can help. SunGard's Ambit Apsys is a comprehensive front-to-back office solution that can help meet the challenges facing private banks. Ambit Apsys helps private banks expand into new markets, keep up with regulatory compliance, enhance advisor productivity and deepen existing offerings while reaching new client segments.

Features

  • An integrated backoffice core system for private banks covering CIF/Instruments, straight-through transactions processing, accounting, messaging and positions
  • Provides a built in a Service Oriented Architecture (SOA), based on service modules that serve different applications and interfaces
  • Multi-currency and multi-entity architecture
  • Provides business process management capabilities
  • Deployed on Open system architecture
  • Provides portfolio management, integrated CRM, sales and marketing, customer analytical reporting and eBanking

Benefits

  • Provides a complete picture of customers and the business
  • Increases scalability, flexibility, integration ability and operations efficiency
  • Improve productivity and reduce costs for greater profitability
  • Flexibility to support product innovation and market expansion
  • Regulatory-compliant
  • Enhanced adviser productivity and supports business growth
  • Rapid time-to-market even across national boundaries and geographies
  • Helps reduce IT maintenance costs and enables the bank to concentrate on innovations
  • Facilitates understanding of customers in order to offer the most suitable products and interact with them over multiple channels
  • Allows launch of new outsourcing businesses