Sales desks face relentless competition: you need to demonstrate you are delivering real value to clients. Front Arena provides the tools and integrated workflows, across asset classes, to help you offer customers a wider range of products with less administrative overhead.
Front Arena's comprehensive workflow easily supports different product desks and operating models. Sales people can quickly capture deals and commissions or spreads, while transferring risk to the appropriate risk takers.
This connection - between customer trades and allocation to risk-takers - is where overheads often creep in. Front Arena's single cross-asset class platform gives you complete Position Control, allowing trading and sales desks to work with the same information. This eliminates "cross-silo" risk issues that are typical in platforms built from single-asset-class systems.
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