- president, Ambit Private Banking
- SunGard's Banks business
Daniel Bardini is president of SunGard's Ambit Private Banking business unit. Based in Geneva, Switzerland, Mr. Bardini is responsible for helping SunGard's customers in private banking and wealth management achieve their business objectives. Daniel Bardini joined SunGard in 1997 as deputy managing director of SunGard's Apsys (Advanced Private Banking Solution) business, based in Geneva, Switzerland. He contributed to the development of the Apsys business in Switzerland with the set-up of new offices in Zurich, Luxembourg and, more recently, in the UK and the Middle East. In 2003, Mr. Bardini was appointed president of the Apsys business, which is now part of the Ambit solution suite for private banking.
Mr. Bardini commenced his financial IT career in 1987 in Switzerland working for Digital Equipment Corporation (DEC), as sales manager for partnership development with independent software houses. In 1991, he became sales manager for the financial market segment before taking on the role of European marketing director for ISV solution programs in 1995. He is a recognized expert in technology solutions for private banking and wealth management.
Wealth management is one of the fastest growing and most dynamic sectors of the financial services industry. The battle for wealthy customers is intense and the stakes are high. Consolidation, shifts in financial markets, expanding investment opportunities, increasingly demanding customers and product innovation are all reshaping the industry and forcing players to formulate a strategic response. This is generating new business priorities that consequently call for innovative and flexible IT solutions. IT is expected to gain further importance in the support of banking strategic decisions and become itself an element of differentiation.