- vice president, product management
- SunGard’s insurance business
Roy Massie is vice president, product management for SunGard’s insurance business. In this role, he provides technology and industry guidance in product strategy, roadmap, and market positioning for the SunGard insurance division. His role emphasizes the application of advanced technologies to practical business situations faced by SunGard’s clients. Since joining SunGard through the acquisition of MACESS in 1996, Mr. Massie has been instrumental in adopting and applying BPM technology for SunGard products and has made significant contributions to SunGard’s Infinity process platform.
Since the 1980s, Mr. Massie has provided technical and managerial leadership for various workflow, imaging, enterprise content management (ECM), computer telephony integration and business process management (BPM) solutions. Mr. Massie conceived and directed the development of enterprise class workflow, BPM, imaging and ECM software, primarily for the healthcare insurance marketplace. Mr. Massie holds an expert certification in BPM (Business Process Management) from the Object Management Group (OMG). He is a recognized speaker and author of papers and articles on healthcare insurance issues.
Insurers face pressures to optimize long-standing processes such as claims administration, enrollments and agent on-boarding. In addition, they must respond to newer pressures such as complex regulatory changes and dynamic market opportunities. To win in the competitive landscape, insurers must cater to covered individuals while streamlining the masses through patterns designed for operational efficiency and accurate financial analysis. With business focused process improvements and optimized data management, insurers can transform these challenges into advantages.