Press Releases

The PrivateBank Goes Live on SunGard’s AddVantage for Consolidated Asset Management, Trust Accounting and Custody

March 11, 2009 — Birmingham, AL

The PrivateWealth Group at The PrivateBank has implemented SunGard’s AddVantage asset management and trust accounting solution. The PrivateWealth Group will use SunGard’s AddVantage to gain enhanced client and management reporting and investment management and assessment functionality. The Web-based solution will also help the PrivateWealth Group support business growth, helping it attract, service and grow client relationships.  AddVantage provides The PrivateWealth Group with a single consolidated trust platform with real-time custody processing.

The PrivateWealth Group converted two of its bank operations onto AddVantage to help gain cost and processing efficiencies, while simultaneously converting to a new custodian using AddVantage’s integrated real-time custody interface. In addition, AddVantage integrates with the SunGard Transaction Network (STN) trading connectivity services for equities and mutual funds to provide The PrivateWealth Group with an efficient straight-through processing environment.

Susan Vonder Heide, managing director and senior trust operations officer with The PrivateWealth Group, said, “SunGard’s AddVantage provides us with an operationally efficient solution with a simple to use Web-based interface and electronic forms.  In addition to robust and flexible reporting, SunGard’s AddVantage provides straight-through processing with reduced trade touch points and real-time capabilities, as well as flexible and efficient data handling that saves us countless hours on downloading data and creating custom reports.”

Kevin Rafferty, president of SunGard’s wealth management business, said, “In today’s challenging economic environment, the need to gain cost efficiencies, streamline processes and provide robust reporting is more crucial than ever.  AddVantage provides functionality, integration and flexibility to help wealth management organizations reduce costs and manual effort, while helping to enhance service and meet client expectations.”

About The PrivateWealth Group
The PrivateWealth Group at The PrivateBank is part of PrivateBancorp, Inc. (NASDAQ: PVTB), a growing diversified financial services company with 23 offices in nine states and more than $10.0 billion in assets as of December 31, 2008. Through its subsidiaries, PrivateBancorp delivers customized business and personal financial services to middle-market commercial and commercial real estate companies, as well as business owners, executives, entrepreneurs and wealthy families.

About SunGard’s AddVantage
An asset management, trust accounting, and securities processing solution, AddVantage helps institutions serve their customers by expanding access to data and services through the Web.  Used by large and medium-sized banks and investment management firms across the U.S., AddVantage provides fund administrators, portfolio managers, and their customers with 24/7 Web access to real-time account information.  It also provides a comprehensive set of investment management and trade processing capabilities.

About SunGard
SunGard is one of the world’s leading software and IT services companies.  SunGard serves more than 25,000 customers in more than 70 countries, including the world’s 25 largest financial services companies.

SunGard provides software and processing solutions for financial services, higher education and the public sector.   SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.

With annual revenue exceeding $5 billion, SunGard is ranked 472 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses. Based on information compiled by Datamonitor*, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented five times.  For more information, please visit SunGard at www.sungard.com.

*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com

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